The Travel Industry Had a Glow-Up.

I've always believed that the best trips have something in common with the best relationships. Someone is paying very close attention to you.

This week, TIME named Fora one of the 100 Most Influential Companies of 2026, and honestly? We've been waiting for the world to catch up.

And while we'd love to take a breath and be modest about it, we won't, because this one's worth savoring. In under five years, what started as an idea between friends over coffee has grown into a community of travel entrepreneurs across all 50 states and 140+ countries, collectively booking over $2.5 billion in travel. Not bad for an industry everyone said was over.

People didn't stop wanting great travel. They stopped settling for the version that felt like homework. Part of what makes Fora different is that it never asked advisors to choose between the personal and the modern. Fora reimagined the whole thing from the inside out, building technology that quietly handles the complexity so that advisors can focus on the part that no algorithm has ever been able to replicate. Knowing you. Your window seat preference, your "never again" hotels, your dream of finally doing the Amalfi Coast right.

What makes that level of care possible isn't just talent, it's access. Fora advisors are backed by partnerships and a global network with over 5,990 hotel properties worldwide, from beloved independents to iconic names like Four Seasons, plus membership in all major preferred partner programs including Virtuoso. That means upgrades, perks, and VIP treatment that simply aren't bookable on your own. And if your favorite hidden gem isn't on the list? Fora books pretty much everything, anywhere, in any time zone.

Here’s a thing about influence: it isn't really about the list. It's about what the list is pointing to. A new way to travel, one where your advisor isn't a transaction, but a person who genuinely cares whether your honeymoon suite has the right view, whether your family's first trip to Japan is magical instead of chaotic, whether the villa you're eyeing is actually worth it.

The platform is modern. The experience feels like a friend who happens to have extraordinary taste and very good connections.

If you've ever suspected that travel is better when someone brilliant is in your corner, you're right. Meet your Fora Advisor.

The best trips don't plan themselves. But with the right person? They feel like they do.